Google AdsDubai and the UAE
PPC agency in Dubai: Google Ads managed around your cost per lead
We’re a PPC agency in Dubai that runs Google Ads for businesses that need leads and sales now, not in six months. We agree a cost-per-lead target with you, build the campaigns, and report on calls, forms and WhatsApp chats, not just clicks.
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What’s included
Google Ads management in Dubai
Search campaigns
Ads for people actively searching for your service, with keywords grouped by intent and tight negative keyword lists.
Shopping and Performance Max
Campaigns for online stores, fed by a clean product feed from your Shopify or WooCommerce site.
Conversion tracking
Calls, forms, WhatsApp clicks and purchases tracked with Google Tag Manager, so bidding learns from real leads.
Ads in English and Arabic
Clear ads that match the search and the landing page, in the language your customers use.
Landing page fixes
When the page, not the ad, is the problem, our web team can improve it or build a new one.
Remarketing
Ads that bring back visitors who didn’t act the first time, with frequency limits so you don’t annoy them.
How we work
How we run your ads
Account review
We audit your current account or, if you’re new to ads, research keywords and click costs.Build
We set up tracking, campaigns and ads, and flag any landing page fixes.Optimise
We regularly check search terms, bids and budgets, and cut what wastes money.Report
Each month you see cost per lead, leads by campaign and what we’ll change next.
How a PPC agency in Dubai should spend your money
Pay per click advertising in Dubai is competitive. In sectors like real estate, legal and home services, clicks are expensive, so wasted clicks add up fast. Most of the waste comes from a few causes: broad keywords, missing negative keywords, ads shown in emirates you don’t serve, and traffic sent to a homepage instead of a page about the service.
Our first job on any account is cutting that waste. Then we put the budget behind the searches, times and locations that bring leads at a cost you can afford.
Your ad spend goes to Google, not to us
There are two separate costs. Your ad budget is paid directly to Google from your own Google Ads account, on your own card. Our management fee, from AED 1,500/mo, covers planning, setup, ongoing checks, optimisation and reporting. Because the budget never passes through us, there’s no markup on it.
The account stays in your name. If you stop working with us, you keep the campaigns, the data and the history.
- Ad spend: paid by you directly to Google, at a level you set
- Management fee: paid to Web Inkpot, from AED 1,500/mo
- Raise, lower or pause your budget at any time
- Full admin access to your account, always
Google Ads management cost and what to budget
Google Ads management cost has two parts: our fee and your budget. There’s no single right budget. It depends on what clicks cost in your sector and how many leads you need. Before you commit, we estimate typical click costs for your keywords using Google’s own planner, and suggest a starting budget large enough to give useful data in the first month.
Expect the first 4–6 weeks to be a learning period, while Google and we find out which searches turn into leads. After that, the work is about scaling what works and cutting what doesn’t.
Questions we get asked
Related services:
What do your PPC services in Dubai include?
Our PPC services in Dubai cover keyword research, campaign setup, ad writing, conversion tracking, ongoing optimisation and monthly reports. We focus on Google Ads, including Search, Shopping, Performance Max and YouTube. For Instagram, TikTok and Facebook ads, see our social media marketing service.
Is the ad budget included in your fee?
No. Your ad spend is paid directly to Google from your own account and is separate from our management fee of AED 1,500/mo. You decide the budget and can change it at any time.
How quickly will Google Ads bring leads?
Ads can start showing within a day or two of approval. Most accounts need a few weeks of data before the cost per lead settles. We can’t promise a number of leads, but after the first month we’ll tell you honestly whether the channel is working for you.
What should I ask a Google Ads agency in Dubai before hiring them?
Ask who owns the account, how they track leads and whether they take a cut of your ad spend. A good Google Ads expert in Dubai should explain their plan in plain words.
Do you only work as a PPC company in Dubai?
No. As a Google Ads company in the UAE, we run campaigns for businesses in every emirate and can target the wider GCC.
Is a PPC agency the same as an SEM agency in Dubai?
Mostly, yes. SEM (search engine marketing) is the wider term for paid search, and some people use it to include SEO. Our PPC management services cover paid ads; SEO is a separate service that works well alongside them.
Spending on ads without knowing what works?
Give us read-only access to your account and we’ll send a free review with the first fixes we’d make.
info@webinkpot.com