Content marketingDubai and the UAE
A content marketing agency in Dubai that writes what your customers search for
Web Inkpot is a content marketing agency in Dubai that plans and writes blog articles, guides and resource pages based on the questions your customers search for. Every piece answers a real question in plain English, links to the right service page and is tracked for traffic and leads.
Example illustration
What is content marketing?
Content marketing is publishing useful articles, guides and resources that attract the people you want as customers. Instead of paying for every visitor, you earn visits from search and sharing by answering the questions buyers ask before they choose a supplier.
Good content marketing is planned around search demand and business goals. Each piece should bring the right reader and point them to a next step.
What’s included
What our content marketing service includes
Topic research
Questions and topics taken from search data, People Also Ask, competitors and your sales team’s daily conversations.
Content plan
A quarterly calendar that links each article to a service page and a stage of the buying journey.
Articles and guides
Clear, well structured articles written in plain English, with answer first sections and helpful examples.
On page SEO
Titles, descriptions, headings, internal links and schema done for every piece we publish.
Updates to old posts
Refreshes for articles that used to bring traffic, which often grow faster than new posts.
Results tracking
Traffic, rankings and leads from each article, reported every month.
How we work
How we run your content
Research
We find the questions your buyers search for and who answers them today.Plan
We agree topics, order and which service page each one supports.Write and publish
We write, you approve, and we publish with full on page SEO.Measure and refresh
We track results and update pieces that can do better.
Who needs a content marketing agency in Dubai
Content marketing suits businesses whose customers research before they buy: B2B services, education, healthcare, property, software and home improvement. If buyers ask you the same questions again and again, those questions are your first articles.
It also suits businesses tired of paying for every click, because good articles keep bringing visits long after they are published.
What content marketing costs
Content marketing is a monthly service, priced on the number and depth of pieces each month. You get a fixed monthly quote in writing after we agree the plan.
The price depends on:
- How many articles or guides you want each month
- How technical the subject is
- Whether we also update older posts
- Whether you need design for guides and resources
How to choose a content partner
Choose a partner who shows you the search data behind each topic and who asks to speak to the people who know your business. Generic articles written from other websites add nothing new and rarely rank. Ask for writing samples, ask how they check facts and ask how they measure leads, not only page views.
Content and the rest of your marketing
Content feeds every other channel. Articles support your SEO, answer first sections help with answer engine optimisation, and guides make strong offers for LinkedIn ads. For sales pages and adverts rather than articles, see our copywriting services.
Questions we get asked
Related services:
How many blog posts should I publish a month?
Fewer, better posts beat many thin ones. Two to four well researched articles a month is enough for most businesses to see growth, as long as each one answers a real search question better than the current results.
Do you write in Arabic and English?
We write in English. When a plan needs Arabic articles, we coordinate native Arabic writers, and we handle the research, structure and SEO for both languages.
How do you choose blog topics?
We start from search data, People Also Ask questions and competitor gaps, then check them against what your sales team hears every day. Each topic must have search demand and a clear link to something you sell.
How long before content brings traffic?
New articles usually take a few months to reach their full ranking, depending on the competition and the strength of your site. Updating older articles that already have some traffic often shows results sooner.
Who owns the articles you write?
You do. Once the work is paid for, the articles belong to your business and stay on your website, even if you stop working with us.
Get a free content plan
Tell us what you sell and who buys it. We reply within one working day with the first topics we would write.
info@webinkpot.com